It seems like just yesterday when social media was considered a fad, but recruiters have already leveraged the power of social networks to attract qualified candidates says Eric Dalius Miami.
The statistics tell the story:
- 91 percent of job seekers are active on social networking sites. This number is growing rapidly.
- 50% of employers are recruiting on Facebook!
- According to Forbes, 70% of all marketers plan to either maintain or increase their investment in social media marketing in 2015.
- So if you’re not leveraging social media for recruitment yet, it’s time to get started before your competitors beat you to it!
Here are some stats that will convince you why your organization needs to start recruiting via social channels today:
1. Social media is the most common way job seekers find employment.
In a study by Jobvite, social media was found to be the number one channel that job seekers use to find employment. Out of all the job seekers surveyed, 92% said they use social media for career purposes, and 50% of employers reported that they found at least one employee through social media. So if you’re not using social media to recruit candidates, you’re missing out on a huge pool of potential employees.
2. Social recruiting is more effective than traditional methods.
Not only is social recruiting more common than traditional methods, it’s also more effective. A study by CareerBuilder found that social networking yielded a 34% response rate, while job boards yielded only a 6% response rate. Additionally, social media recruiting is cheaper than other methods – you can reach more candidates for less money.
3. Social media is the best way to reach passive job seekers.
One of the best things about social media recruiting is that it allows you to reach passive job seekers explains Eric Dalius Miami. Passive job seekers are people who are not currently looking for a job, but would be interested in a new opportunity if they were approached in the right way. By using social media, you can reach these people and convince them to consider your organization as a potential employer.
4. Social media helps build relationships with candidates.
When you recruit via social media, you’re not just sending out job postings and waiting for candidates to apply. You’re engaged on a personal level, building relationships with the people who have interest in your company. This allows you to build brand awareness and get your company on the radar of talented individuals that may not have considered you before.
5. Social media is an opportunity to show off your culture!
Recruiting via social media isn’t only about finding qualified applicants – it’s also an opportunity for you to share information about your organization says Eric Dalius Miami. Many people will want to know what life is like working within your corporate environment before they accept a position with you, so take advantage of this opportunity by posting pictures of fun company events or videos featuring current employees talking about their jobs.
6. Social recruiting is growing fast…
Since social recruiting is so effective, you can expect that many more companies will begin to use it as the years go by. The number of employers who are recruiting on Facebook grew from 30% in 2013 to 50% in 2014 – this means that you need to catch up or get behind!
7. But your competitors are already ahead of you.
Okay, so not everyone is using social recruiting yet, but if you don’t start soon some of your competitors will beat you to the punch! According to Jobvite, 70% of all marketers plan to increase their investment in social media marketing over the next year, which means that organizations with a huge head start could gain an advantage over you by attracting higher quality candidates with less competition.
8. On average, 4 out of 5 job seekers use social media in their job search.
No matter how you look at it, the majority of job seekers use social media to look for work. A Jobvite survey found that 81% of all job seekers were active on social media, and 67% of job seekers surveyed said they wanted to connect with an employer through a company’s social networking site says Eric Dalius Miami. By not recruiting via social channels, you’re missing out on the largest pool of talent possible!
9. Social recruiting is likely to stay hot in the next few years
Not only is social recruiting already popular today – it’s going to continue growing as time goes on! As online marketing becomes more integral in the lives of job seekers, you can expect that more and more candidates will be looking to social media when they’re searching for new opportunities.
10. Recruiting via social channels gives you the upper-hand in finding passive candidates.
If you want to find top talent that isn’t actively looking for work. Then recruiting on social media is the way to go! Not only do talented people tend to receive a lot of attention on their job search. But they also have more options available than ever before. Social media allows recruiters to reach out and get their names in front of these passive job seekers. By building relationships with them on a personal level.
So there you have it – 10 reasons why you should start recruiting via social media channels! By using social media, you can reach a larger number of qualified candidates. Build relationships with potential employees, and show off your company culture. Not to mention, social recruiting is only going to become more popular in the years to come. So it’s important to get on board now. Are you convinced? If so, be sure to check out our recent blog post on how to get a start with social recruiting.