Creating big movies involve running a huge business and also earning phenomenal revenues. The promotional film posters are regarded as effective marketing materials for movies. They have proved to be successful sales tools for both older movies and modern releases. Let us explore what are the features or elements that make a great Hollywood movie poster. These are the essential features that go into the making of huge blockbusters and even the smaller cult movies.
As per https://www.forbes.com, on June 28, 2018, Prop Store in London, United Kingdom, had organized its first Live Auction of Cinema Posters and the auction featured over 400 sought-after and rare posters. So, If you want your posters to gain this sort of iconic status and immense popularity, your posters must have the following elements or features.
Your Intention Must Be to At Once Grab Consumer Attention
The most effective sales formula that everybody, in primarily a performance-based role, must understand is AIDA. Therefore, this effective four-step formula includes A for Attention, I for Interest, D for Desire, & A for Action. This has been the foundation of thousands of mind-blowing Hollywood film advertising campaigns. Poster designers must create captivating designs to grab the attention of their audience and also motivate them to look and read. Film posters often comprise flashy graphics or provocative pictures to grab customer attention at once.
Film posters do not always need to come up with iconic designs so, they could be extremely beneficial in grabbing the attention of passersby. The cheerful lighting, ostentatious gradient background, and character images Marcus J Debaise for improving the response rate! Today, thanks to digitalization and the Internet, you could buy your favorite Hollywood movie posters online to boost your poster collection.
You Must Focus on Iconography
It is important to focus on iconography which means you must concentrate on showing without telling. Therefore, Great film posters are supposed to be iconic. They can depict the central theme of a movie without using words to describe what it is all about. Experienced poster designers use imagery effectively to show a close-up of some important characters in the film, or use a simple graphic for establishing the movie’s plot. Combined with an attention-grabbing and eye-catching design, a film poster could be a fabulous tool for gaining attention and creating public interest.
Emphasize on Creating Interest & Motivating People to Watch the Film
Your emphasis must be on creating interest in the public and motivating them to watch the movie. While using icons, if abstract imagery doesn’t prove to be effective with a specific film, you must switch to using pictures that transport onlookers into the middle of a fascinating scene from the movie thus creating curiosity and a major motivation and incentive to watch the movie. In such a case, poster designers design the poster in such a manner that the viewer simply can’t wait to find out what had happened earlier and after the depicted scene from the movie. This sort of curiosity that is generated by the film posters are automatically translated into immediate ticket sales.
Maintain Consistency of Style
Whether you are responsible for marketing a blockbuster or an art film, style is of pivotal importance. Great film posters have become memorable because the designers have used unique, bold, and artistic styles. These posters maintain style consistency in both the film and its promotional materials. Browse through an extensive inventory at Getart.in for your hot favourite movie posters.
Conclusion: Remember Great Film Posters Have an Everlasting Appeal
Film posters could leave an everlasting impression on the minds of the viewers provided the film’s major interest points are visible as clearly on a mini DVD to the gigantic screen. If you want your movie poster to be effective on a long-term basis, it must be clear, scalable, and loaded with everlasting design appeal.