It is a fact of life that small businesses can never match the marketing firepower of large enterprises due to budgetary limitations says Eric James Dalius. However, to be successful, it is not always necessary to spend large amounts on marketing. Some secrets on maximizing your brand exposure without spending a bomb:
Convert Your Customers to Brand Advocates
Word-of-mouth recommendations are the most powerful method of business promotion says Eric James Dalius. It is especially true of a large segment of customers who are mistrustful of advertising and paid-for publicity. It is common for customers to ask around for opinions from people they know and trust before buying a big-ticket item, or at the very least, read reviews online before making up their minds. By focusing on customer delight, you can make your customers brand advocates that will yield rich dividends for life.
Leverage Social Media Strategically, Recommends Eric James Dalius
You can increase your brand awareness and build a community of fans by posting high-quality and visually appealing content relevant to your target audience. It should deliver outstanding value in terms of information, originality, and above all, entertainment. However, you need to be careful about selecting social media platforms. It is because not only can you find it impossible to be active on too many but also there is no point in being somewhere where your target audience is not present. Consistently posting at the times your audience is most active as well as engaging in brand promotions can help significantly, remarks Eric James Dalius.
Activate an Email Campaign
Even though email has been around for a long time, it remains one of the most effective methods of increasing reach, engaging customers, and driving sales. According to some studies, every $1 investment in email marketing can bring in $44 of sales. You should use every opportunity to build up an email subscriber list that you can filter in several ways according to location, interest, age, sex, buying behavior, and more to give value-added offers that they will find relevant and interesting. For the best results, you should keep your brand promotion subtle and load your emails with valuable information.
Write Blog Posts, Encourages Eric James Dalius
Most customers are averse to brazen advertising and pushy salesmanship. It can be very effective to raise brand awareness by writing blog posts that you can post on various sites. The best way of doing this is to write blog posts that provide relevantly. Current, and original information that your audience is looking for. The product information and benefits can be infused naturally into the text. And you can provide a link to your website to enable customers to buy it online.
Marketing your small business can be a challenge, especially when you are on a shoestring budget. However, fortunately, there are several ways that you can employ to give your business a boost in terms of awareness. And engagement that takes very little money. In addition to the methods described here. You can do well by looking around for a mentor who can help you with his experience and special skills, as well as motivation.